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Search engine optimization – which everyone calls SEO – is hard. That’s particularly true for B2B companies, which need to find traffic from niche audiences. That’s where integrated SEO comes in.

Integrated SEO Glossary

All elements to help scale your business


Search engine optimization is the use of content to attempt to rank higher on Google, Bing and Yahoo SERPs. These rankings typically result in increased traffic, better brand visibility, leads and revenue.


Search engine results page. You can see one here.


Anything you produce. Like, literally anything. We’re not just talking about the written word, though that’s the core of it.


Click-through rate. The percentage of people who see a result on a SERP and actually click it.


Conversion rate. The percentage of people who visit a website that take a desired action.

Long-tail SEO

An SEO strategy focused on low-volume, high-specificity keywords.

Domain authority

A rough measure of a site’s authority, and subsequent ability to rank on SERPs. You can check yours here.


Expertise, authority, trustworthiness. The basic set of metrics Google uses to determine the authority of a page or post.

Enhanced Leads and Sales

An SEO-enabled website is a strong inbound strategy that works 24/7, increasing leads and e-sales conversions.

What We Do

As a well-established SEO company and digital marketing and advertising agency, growth panda prides itself on delivering a full suite of SEO services encompassing everything SEO-related from keyword research to SEO copywriting. Here is what our SEO services entail.

Keyword Research

Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google

On-Page SEO

it is the practice of optimising elements on a website to rank higher and earn more relevant traffic from search engines.

Off-Page SEO

This includes actions taken outside of the website to influence rankings, including SEO link building, implementing a social media strategy, engaging in influencer marketing, and more.

Technical SEO

search engine spiders crawl and index your site more effectively to improve organic rankings.

International SEO

International SEO is the process of optimizing your website for other countries.

Local SEO

increase organic traffic and leads. Strategies may include building your NAP (name, address and phone number) citations and enhancing your GMB (Google My Business) listing.

E-Commerce SEO

target your product pages on the first page of SERPs. The better your e-commerce SEO strategy, the more your product pages increase in rankings to promote sales.

Video SEO

This involves making technical adjustments to your video content and distribution in a way where search engines can index them easily.

SEO Copywriting

SEO copywriting is the practice of producing keyword-optimized content that's designed to appeal to human users and search engine algorithms.

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